The Voice of Holland live op Radio 538

The Voice of Holland live op Radio 538 - why this Dutch phrase could be valuable to ITV or BBC In the Netherlands, on RTL 4 the original version of the pop contest show The Voice is broadcast. Radio 538, which is arguably the number one Dutch commercial pop station, drops its dance music programming on Friday evenings to go behind the scenes on the show of its sister broadcaster. Presumably, the ratings are better than the regular dance music alternative or at least cheaper. Will the BBC do something similar for The Voice or can ITV or ITN productions do something similar for radio based on the X-Factor?