- sell 3D rights to SKY for sporting events or organise it themselves eg World Cup 2010
- try and organise 3D for its sport coverage
- sell other secondary rights to SKY as SKY can compete adequately with ITV but not BBC1
- sell the equivalent of red button coverage to SKY
- ITV1 is the only mass audience commercial TV channel which can allow certain years of sponsorship and advertising eg X-FACTOR,
- ITV4 should have even more cheap live sport - IPL is the latest addition (and if Morgan does well, watch those Irish viewers grow). NRL would be a good candidate
- ITV4 or a new ITV5 should also have quality foreign language drama (an equivalent of Wallander, or French dramas etc. Note STV have captured some of the cheaper Irish and Australian dramas)
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