STV - should find time to diversify more into sport at which Scots are good at or play a lot. STV should seriously consider giving more coverage to Curling and more Magners League and the level below. I have always assumed that the cost per hour of sports is the cheapest production in TV. I know there is a danger that STV could be mocked but come the next Winter Olympics, they may reap the rewards...Ski-ing, tennis and other sports may be too expensive but could be cheaper in conjunction with another eg SKY or even ITV. The Rugby World Cup reminds STV, UTV and HTV Wales that they will need their own after match programmes...
STV may face competition from BBC ALBA to amke things worse for its sport coverage.
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